Digital Marketing Optimization™
Ally Digital’s signature process produces a fully customized, unique solution for your business needs.
A proven process
The Digital Marketing Optimization™ process consists of five steps:
- Defining the goals
- Auditing and marketing research
- Implementation of new strategies
- Measuring relevant metrics
- Iteration based on what’s learned
Since Digital Marketing Optimization™ covers all aspects of digital marketing, we deliver it through a scope of work.
What this means is that over the length of our engagement, Ally Digital provides any of these services in the areas outlined here:
- Provide strategic brand insight and direction
- Act as primary contact for your digital marketing concerns
- Lead and participate in periodic status meetings and reviews with your team
- Provide accurate and timely monthly reports
- Proactively identify and assess new opportunities and trends that may impact your business in the short and long term
We will perform a comprehensive technical audit of your online presence, with a strong focus on Search Engine Optimization (SEO). We will identify key problem areas and point out what needs to be done to fix them. No stone is left unturned, and we’ll implement as much as possible, depending on your website platform.
- Online presence assessment
- Business identity
- Website technology and Site performance checkup
- SEO audit
- Local Search Optimization audit
- Content analysis
- Usability analysis
- Downloadable Reports
We will help you understand the costs and benefits of SEO, and optimize your business website for better organic search engine results, as well as seek off-the-page opportunities for optimization
- Keyword research and use strategy
- On-the-page optimization
- Off-the-page optimization
We can help your business better leverage social proof by optimizing your social media profiles, and setting up systems to maximize your efforts.
- Social Media presence optimization (Content, Branding, Graphics)
- Social Media templates
- Social Media management setup
- Automation setup
We can set up strategies and systems to generate and capture leads for your business.
- Help design and implement lead magnets
- Design and implement lead pages
- Email automation setup
We will help your business obtain the data it needs to better understand the results of digital marketing efforts.
- Set up and install Google Analytics
- Set up and install Google Search Console
- Set up other Analytics and dashboard as needed
We will create a baseline of your company’s marketing, to better understand what works best for your business, and a playbook to implement it.
- Define business and marketing goals
- Fine-tune and properly convey the offer
- Identify marketing personas
- Perform competitive analysis
- Perform S. W. O. T. analysis
- Assess and improve your messaging
- Design campaigns
- Tactical playbook
- Marketing calendar
- Prioritize systems setup and marketing efforts
We can assess your business branding, recommend improvements as needed, and direct implementation.
- Branding Assessment
- Improve Identity
- Graphic support
We can optimize for proximity search results for your business by implementing the top tactics for Local SEO.
- Google My Business, Bing, Apple Maps
- Semantic website schema markup
- Aggregator submissions
- Local search directories submissions
We can set up an email marketing system for your business to nurture leads and existing client relationships.
- Enable Email Marketing Service
- Custom, Branded, Mobile Responsive Email Templates
- Deploy Email Automation
We can create paid advertising campaigns with matching conversion tactics.
- Accurately manage and track your ad budget
- Pay-Per-Click (PPC) Campaign Design and Setup
- Pay-Per-Click (PPC) Management and Optimization
- A/B Testing
We like to empower businesses to master their digital channels. We can make myself available for one-on-one, or group training.
- Train stakeholders in best practices and digital marketing campaigns
- Technical support on all website and digital media
- Strategic and tactical support on ongoing internet marketing efforts