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The Digital Optimization program focuses on conversion optimization for your eCommerce business.

Digital Optimization covers all aspects of your eCommerce business. For that reason, we deliver the work through a scope of work.

What this means is that, over the length of our engagement, Ally Digital provides consultation in any of the service areas outlined here:

General Services

  • Provide strategic brand insight and direction
  • Act as primary contact for your digital marketing concerns
  • Lead and participate in periodic status meetings and reviews with your team
  • Provide accurate and timely monthly reports
  • Proactively identify and assess new opportunities and trends that may impact your business in the short and long term

Search Engine Optimization

We will help you understand the costs and benefits of SEO, and optimize your business website for better organic search engine results, as well as seek off-the-page opportunities for optimization

  • Keyword research and use strategy
  • On-the-page optimization
  • Off-the-page optimization

Social Media

We can help your business better leverage social proof by optimizing your social media profiles, and setting up systems to maximize your efforts.

  • Social Media presence optimization (Content, Branding, Graphics)
  • Social Media templates
  • Social Media management setup
  • Automation setup

Lead Generation

We can set up strategies and systems to generate and capture leads for your business.

  • Help design and implement lead magnets
  • Design and implement lead pages
  • Email automation setup


We will help your business obtain the data it needs to better understand the results of digital marketing efforts.

  • Set up and install Google Analytics
  • Set up and install Google Search Console
  • Set up other Analytics and dashboard as needed

Audit & Strategy

We will perform a comprehensive technical and marketing audit of your online presence, to better understand what works best for your business, and create a playbook to implement it.

Technical Audit:

  • Online presence assessment
  • Business identity
  • Website technology and Site performance checkup
  • SEO audit
  • Local Search Optimization audit
  • Content analysis
  • Usability analysis
  • Downloadable Reports

Marketing Audit

  • Define business and marketing goals
  • Fine-tune and properly convey the offer
  • Identify marketing personas
  • Perform competitive analysis
  • Perform S. W. O. T. analysis
  • Assess and improve your messaging
  • Design campaigns
  • Tactical playbook
  • Marketing calendar
  • Prioritize systems setup and marketing efforts

Branding Assessment

We can assess your business branding, recommend improvements as needed, and direct implementation.

  • Branding Assessment
  • Improve Identity
  • Templates
  • Graphic support

Email Marketing

We can set up an email marketing system for your business to nurture leads and existing client relationships.


  • Enable Email Marketing Service
  • Custom, Branded, Mobile Responsive Email Templates
  • Deploy Email Automation

Paid Search Marketing

We can create paid advertising campaigns with matching conversion tactics.

  • Accurately manage and track your ad budget
  • Pay-Per-Click (PPC) Campaign Design and Setup
  • Pay-Per-Click (PPC) Management and Optimization
  • A/B Testing

Training & Support

We like to empower businesses to master their digital channels. We can make myself available for one-on-one, or group training.


  • Train stakeholders in best practices and digital marketing campaigns
  • Technical support on all website and digital media
  • Strategic and tactical support on ongoing internet marketing efforts
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Of Mind

Grow your business

Fill out the form for a 30 minute complimentary consultation.

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Can’t wait? Call now: 1-512-829-1154