Your online store is fundamental to your business success.

As an eCommerce consulting expert, Ally Digital offers the comprehensive eCommerce Optimization program to cover and improve all aspects of your eCommerce business.

From product-market fit, business systems and operations, to digital marketing and conversion optimization, we work together to take your online store to the next level.

Ally Digital focuses on what needs fixing, so you can take care of business.

eCommerce Consulting Expert

eCommerce Optimization covers all aspects of your online business. For that reason, we deliver the work through a scope of work.

What this means is that, over the length of our engagement, Ally Digital provides consultation in any of the service areas outlined here:

General Services

  • Provide strategic brand insight and direction
  • Act as primary contact for your eCommerce and marketing concerns
  • Lead and participate in periodic status meetings and reviews with your team
  • Proactively identify and assess new opportunities and trends that may impact your business in the short and long term

Marketing Strategy

  • Define business and marketing goals
  • Identify marketing personas
  • Help define, fine-tune, and properly convey the offer/messaging
  • Perform competitive analysis and S. W. O. T. analysis
  • Create campaigns, tactics, and create a marketing calendar
  • Prioritize systems setup and marketing efforts

Search Engine Optimization

We will help you understand the costs and benefits of SEO, and optimize your business website for better organic search engine results, as well as seek off-the-page opportunities for optimization

  • Keyword research and use strategy
  • On-the-page optimization
  • Off-the-page optimization

Social Media

We can help your business better leverage social proof by optimizing your social media profiles, and setting up systems to maximize your efforts.

  • Social Media presence optimization (Content, Branding, Graphics)
  • Social Media templates
  • Social Media management setup
  • Automation setup
  • Enable Social Commerce

Metrics

We will help your business obtain the data it needs to better understand the results of digital marketing efforts.

  • Track, measure, and get report on the results of digital marketing efforts
  • Set up and install Google Analytics and Google Search Console
  • Set up and install Bing Webmaster Tools
  • Set up other Analytics and dashboard as needed

Technology

  • Identify areas of improvement or inefficiencies in current technologies, and implement superior solutions
  • Identify and implement best software for office, email, CRM, bookkeeping, service job or project management, as needed
  • Set-up digital management and marketing technologies

Branding

We can assess your business branding, recommend improvements as needed, and direct implementation.

  • Branding Assessment
  • Improve Identity
  • Templates
  • Graphic support

Email Marketing

We can set up an email marketing system for your business to nurture leads and existing client relationships.

  • Enable Email Marketing Service
  • Custom, Branded, Mobile Responsive Email Templates
  • Deploy Email Automation and abandoned cart recovery

Paid Search Marketing

We can create paid advertising campaigns with matching conversion tactics.

  • Accurately manage and track your ad budget
  • Pay-Per-Click (PPC) Campaign Design and Setup
  • Pay-Per-Click (PPC) Management and Optimization
  • A/B Testing

Training & Support

We like to empower businesses to master their digital channels.

  • Available for one-on-one, or group training
  • Train stakeholders in best practices and digital marketing campaigns
  • Technical support on all website and digital media
  • Strategic and tactical support on ongoing internet marketing efforts

Grow your business. We got this.

Research

Technology

Visibility

Usability

Conversions

Grow your business

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